{"id":522549,"url":"\/fashion\/","layout":"standard","version":"2026-05-24T09:32:27.000000Z","blocks":[{"id":5151162,"type":"row","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5151163,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":130094476,"value":"Fashion"},"copy":{"id":130094477,"value":null},"media":{"id":130094478,"value":"image"},"image":{"id":130094479,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/51gestprko6xvnicrovpsanteqwqruujwslizsnufx7arqkt.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":130094480,"value":null},"autoplayInBackground":{"id":130094481,"value":"1"},"titleSize":{"id":130094482,"value":"1"},"overlay":{"id":130094483,"value":"1"},"href":{"id":130094484,"value":null},"borderRadius":{"id":130094485,"value":"#{image.border.radius}"},"overlayOpacity":{"id":130094486,"value":"0"},"overlayColors":{"id":130094487,"value":null},"overlayDirection":{"id":130094488,"value":"90"},"padding":{"id":130094490,"value":"6"},"fullWidth":{"id":130094491,"value":"0"},"fullBackgroundColor":{"id":130094492,"value":"#fff0"},"published":{"id":130094493,"value":"1"},"conditions":{"id":130094494,"value":"[]"},"ratio":{"id":130094495,"value":"short"},"template":{"id":130434547,"value":"pod"}}},{"id":5161733,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":130434548,"value":"2"},"html":{"id":130434549,"value":"<h2>Fashion: The depth of the surface<\/h2><p>The Deadalus Foundation\u2019s relationship with fashion long predates the modern runway. We have never regarded dress as ornament alone. Clothing is social engineering at the scale of the body: a means of signalling rank, dissent, discipline, erotic force, national identity and future possibility.<\/p><p><\/p><p>Across centuries, the Foundation\u2019s cultural interests have touched the same currents that shaped European and global fashion. We recognise in Rose Bertin\u2019s courtly theatre, Charles Frederick Worth\u2019s invention of the modern designer, Paul Poiret\u2019s liberation of silhouette, Coco Chanel\u2019s disciplined modernity, Elsa Schiaparelli\u2019s surrealist wit, Crist\u00f3bal Balenciaga\u2019s architectural severity, Christian Dior\u2019s post-war reconstruction of glamour, and Yves Saint Laurent\u2019s transformation of gendered codes, a recurring principle: fashion changes history by first changing posture.<\/p><p><\/p><p>Later figures sharpened the lesson. Vivienne Westwood made rebellion wearable. Issey Miyake treated cloth as engineering. Rei Kawakubo and Yohji Yamamoto turned absence, asymmetry and shadow into intellectual force. Gianni Versace understood spectacle and desire as systems of command. Alexander McQueen restored danger, ritual and myth to the catwalk. Hussein Chalayan collapsed fashion into technology, performance and migration. Iris van Herpen continues to work where couture, biology and machine logic converge.<\/p><p><\/p><p>The Foundation has moved carefully through this world: supporting ateliers, textile research, archive preservation, staging, photography, materials science, private collections and experimental production. Our interest is not in trend, but in those rare moments when a garment becomes more than itself: a prototype for a new kind of person.<\/p><p><\/p><p>Fashion is often mistaken for surface. We have found the surface to be one of civilisation\u2019s most sensitive instruments. It records anxiety before policy does, ambition before architecture does, and revolution before the crowd has learned its own name.<\/p><p><\/p><p>The Deadalus Foundation supports fashion because it understands transformation. Cloth becomes image. Image becomes influence. Influence becomes memory. And memory, when handled precisely, becomes power.<\/p>"},"textColor":{"id":130434550,"value":"#{feature.text.color}"}}},{"id":5161734,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":130434551,"value":"Clothing and Design"},"href":{"id":130434552,"value":"\/shop\/"},"borderRadius":{"id":130434553,"value":"#{feature.border.radius}"},"align":{"id":130434554,"value":"left"},"primaryColor":{"id":130434555,"value":"#{button.primary.color}"},"secondaryColor":{"id":130434556,"value":"#{feature.text.color}"},"primary":{"id":130434557,"value":"0"}}}],"properties":{"icon":{"id":130094464,"value":null},"title":{"id":130094465,"value":"Feature Title"},"backgroundColor":{"id":130094467,"value":"#{feature.background.color}"},"padding":{"id":130094471,"value":"6"},"fullWidth":{"id":130094472,"value":"0"},"fullBackgroundColor":{"id":130094473,"value":"#{feature.fullBackground.color}"},"published":{"id":130094474,"value":"1"},"conditions":{"id":130094475,"value":"[]"},"direction":{"id":130434542,"value":"column"},"textColor":{"id":130434543,"value":"#{feature.text.color}"},"buttonText":{"id":130434544,"value":"Clothing and Design"},"copy":{"id":130434545,"value":"<h2>Fashion: The depth of the surface<\/h2><p>The Deadalus Foundation\u2019s relationship with fashion long predates the modern runway. We have never regarded dress as ornament alone. Clothing is social engineering at the scale of the body: a means of signalling rank, dissent, discipline, erotic force, national identity and future possibility.<\/p><p><\/p><p>Across centuries, the Foundation\u2019s cultural interests have touched the same currents that shaped European and global fashion. We recognise in Rose Bertin\u2019s courtly theatre, Charles Frederick Worth\u2019s invention of the modern designer, Paul Poiret\u2019s liberation of silhouette, Coco Chanel\u2019s disciplined modernity, Elsa Schiaparelli\u2019s surrealist wit, Crist\u00f3bal Balenciaga\u2019s architectural severity, Christian Dior\u2019s post-war reconstruction of glamour, and Yves Saint Laurent\u2019s transformation of gendered codes, a recurring principle: fashion changes history by first changing posture.<\/p><p><\/p><p>Later figures sharpened the lesson. Vivienne Westwood made rebellion wearable. Issey Miyake treated cloth as engineering. Rei Kawakubo and Yohji Yamamoto turned absence, asymmetry and shadow into intellectual force. Gianni Versace understood spectacle and desire as systems of command. Alexander McQueen restored danger, ritual and myth to the catwalk. Hussein Chalayan collapsed fashion into technology, performance and migration. Iris van Herpen continues to work where couture, biology and machine logic converge.<\/p><p><\/p><p>The Foundation has moved carefully through this world: supporting ateliers, textile research, archive preservation, staging, photography, materials science, private collections and experimental production. Our interest is not in trend, but in those rare moments when a garment becomes more than itself: a prototype for a new kind of person.<\/p><p><\/p><p>Fashion is often mistaken for surface. We have found the surface to be one of civilisation\u2019s most sensitive instruments. It records anxiety before policy does, ambition before architecture does, and revolution before the crowd has learned its own name.<\/p><p><\/p><p>The Deadalus Foundation supports fashion because it understands transformation. Cloth becomes image. Image becomes influence. Influence becomes memory. And memory, when handled precisely, becomes power.<\/p>"},"template":{"id":130434546,"value":"feature"}}}],"properties":{"title":{"id":130094459,"value":"Fashion"},"isStorePage":{"id":130094460,"value":"1"},"description":{"id":130094461,"value":"Our rich history of fashion design"},"ogImage":{"id":130094462,"value":"https:\/\/images.podos.io\/ond3wvbrnubed2hmq7ihdalxtmofio8fo1i9flprsr7tacj8.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":315888,"edited":true}